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BoosterTrends Newsletter
February, 2004

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Dear Booster........

Send Dear Booster your letters, comments and concerns. We will publish one each month and share Dear Booster answers with other clubs around the country. 
Do you have something you would like to submit for the upcoming Dear Booster column? Send it to Dear Booster now.
Updates

State Association inquiries are now being accepted. 

  Online Coordinator Registration now active 
Fundraising Conference Dates Now Being Set
We Want To Know
We want to hear what you think about this enewsletter.
Do you know of a booster worker who deserves to be recognized?
Club Fact

Building Blocks for Success

How many times have you heard the phrase "success is built from a solid foundation"?

If your club is not including the most fundamental business principals you are probably experiencing a constant roller coaster of success.

Make sure that your club includes the following and you will reduce the learning curve experienced from year to year.

1. Have a transition plan.
2. Conduct annual planning meetings.
3. Insure outgoing leaders are still around to be mentors.
4. Invite pro-active comments, suggestions and pointers from all supporters.
5. Be clear in your mission and vision.

Quick Online Links
Command Central
Online Chat
Fundraising Corner
Vendor Showcase
Club Membership
Vendor Membership
Check out past issues of Booster Trends

 

 

Dear Readers,

For those of you who are just receiving Booster Trends for the first time - Welcome! You join a growing list of fellow booster associates from around the country.

We encourage you to keep your letters, emails, comments and questions coming. Staying in touch with your needs is our key focus. As we work to help provide a support system for booster clubs we thank you for allowing us the ability to play a part in helping you and your club succeed. Together, we are making positive progress that counts!

Now, on to this month's issue.

in this issue. . .
 

Executive Directors Column
Producing Multiple Streams of Income
New Insurance Benefits Now Available

How to Set Goals
Become a Club Coordinator
New NBCA Vendors
School Logo Watches
Vendor of the Month
Do-It Yourself Fundraiser
New NBCA Vendors
Dear Booster
Seeking National Helpers

Monthly Booster Club Survey

THE EXECUTIVE DIRECTORS COLUMN

Supporting Those Who Support Our Mission

This month I want to take time to recognize all of those who support the vision and mission behind what the booster club stands for.

If it wasn't for the continued support from these individuals and company's the job we each undertake would be many times harder.

It should be our responsibility and commitment to insure that we patronize businesses that support our cause. Not just when we seek their sponsorship for an upcoming event or when we find the need for a new piece of equipment, we should remember to patronize their businesses year round.

Remember to send a thank you when you receive special support or you have just been given that extra inventory that will help push your fundraiser over the top because the business you are working with decided that it was important to see that you succeed in hitting your goal.

For many clubs and teams this may mean seeking the business from new vendors who may be miles or states away from your group. Is this wrong? I like to believe that we each have a responsibility to the group we support to insure that we are gaining the very best product at the very best price possible, thus producing the largest gain in support of the extra-curricular program and the kids who we are helping. So anytime we can add another business that supports our cause whether it be down the road or the next state over we all win.

Over the past few years the NBCA has continued with your help and guidance to search out the "best of the best" with regards to businesses who support our cause and provide exceptional products, services and programs. You can have complete confidence that all of these businesses who promote their membership with the NBCA are first class organizations with proven track records. We encourage you to patronize the business from these company's. They each have proven records for helping successfully support your programs.

If you know of a business that is not a member of the NBCA I also want to encourage you to submit their information (vendor submit) and let us share their products, programs and services with other booster clubs from around the country. Let's help those who help us!

Together we can make a difference that will gain the support from our school administrators, school boards and communities.

I wish each of you the best of success.
Happy Boostering!


Steve M. Beden
Executive Director




PRODUCING MULTIPLE STREAMS OF INCOME


No matter what event you hold as a fundraiser, it is important to have multiple streams of income. Many groups hold successful fundraising events but don't plan for any secondary sources of income.

Many years ago movie theater owners discovered that they had the perfect captive audience to sell products to. Now days they make very little money from selling tickets to the movie. The big bucks are in concession stand sales. It's no accident that you have to walk by the concession stand to get to the movie!

What started out as popcorn, drinks and candy has now grown to chips & cheese, hot pretzels, bulk candy sales, ice cream, cotton candy, movie posters and memorabilia. For theater owners it's all about multiple streams of income.

For you, the booster club event holder, multiple streams of income should be important to you also. It may be as simple as selling refreshments at the intermission of the school play, or as complicated as adding an auction to your groups annual banquet.

With all the competition for your donors fundraising dollars, make sure you capture the most you can from each of your donors. It is always easier to coax a few more dollars from an existing donor than to find a brand new donor. Some groups have managed to grow a small annual event into their sole fundraising source by leveraging their secondary sources of income. Gather your members together, put your thinking caps on, and brainstorm those money making ideas for your next fundraising event.

 

ANNOUNCEMENT: NEW INSURANCE BENEFITS NOW AVAILABLE


The NBCA is proud to introduce a portfolio of discounted insurance programs offered by AIM Insurance and now available to all NBCA members. NBCA members now have the option of purchasing any of the following policies at a special members only discount.

1. General Liability: What would you do if a child cuts open an eyebrow or one of your volunteers gets hurt at one of your fundraising events? The general liability provides $1 million coverage to protect your members, volunteers and your organization against bodily injury liability lawsuits arising from Booster Club sponsored activities. There is no deductible for this coverage.

2. Fidelity Bond: What if you discovered $5,000, $10,000, or $20,000 of your money has been embezzled and your fundraising vendors have turned you over to a collection agency? The bond insurance will replace your Booster Club’s money and avoid having you turned over to a collection agency. The bond limits are $10,000, $25,000, and $50,000, with a $250 deductible.

3. Property Coverage: If a fire destroyed a $1,800 computer, $1,400 popcorn machine, or $10,000 of fund raising merchandise it would be financially difficult to replace. The property insurance will replace Booster Club property damaged or lost due to a theft or natural hazard. The policy limit is $10,000 with a $250 deductible.

4. Officer’s Liability: As an officer of the Booster Club, you are the focal point for everything that goes on in the organization. You could be strapped with huge legal bills because someone has accused you of making a misrepresentation, mismanagement, or distributing false or misleading information. The Officer’s Liability will pay your legal bills and provide liability protection from situations like these. The policy limit is $1,000,000 with a $1,500 deductible.

Call AIM at 1-800-876-4044 for additional information or to answer any questions that you may have.

HOW TO SET GOALS


If your group isn't goal setting it's time you took notice.

Timing is a critical part of any success story. And the goals which your group writes down are the script for yours. Goal-setting works infinitely better when the goals are written down. Not only is there a ready checklist of your objectives and priorities, but the very act of writing them forces you to take control and get organized.

If you are to chart a course for yourself, you must have an idea of where you want to go! Written lists of goals do that. More basically, they help you to order and control your day.

1. Goals must be specific and measurable.
2. They must be stated positively and in the present. (No, "I will not's")
3. They must be attainable.
4. They must aim at basic personality changes.
5. They must start with "I" or "We".
6. They should be fun.

Keep your goals in a small notebook which you carry with you at all times, and add "a-ha's" to it as you think of them. Haven't you had a brilliant brainstorm in the middle of the night and by the time morning came you had forgotten the idea that you were sure was going to change the world!

Unfortunately, our minds only allow us to remember, on average, 40% of what we want to when we want to, so write it down.

Keep the notebooks in sections according to ideas. Your ideas, properly implemented , are what will make or break your success script. Make room for them. As they accumulate, having the ideas organized by section will make it easier for you to find them. Also write your daily "to do" list in this notebook.


BECOME A CLUB COORDINATOR


Why become a Club Coordinator?

Because Club Coordinators receive opportunities throughout the year to attend specialized booster training clinics, gain direct support from industry experts, receive special program notices and have access to an unlimited amount of club building resources. Resources that will make your job of supporting your booster club or team much easier and much more enjoyable.

The best part about being a Club Coordinator is not just the wealth of support and resources you will receive it is the ability to gain personal recognition from your peers. Club Coordinators become eligible to earn regional and national awards, attend conferences and to earn commissions for helping bring solutions to your group.

If you would like to become a registered Club Coordinator email us your name, current position, club or group name, city, state and contact number today!

NEW VENDORS


We would like to welcome the following companies to the National Booster Club Association and want to encourage you to patronize each of them. Their products and services are top notch.

TLK MARKETING, INC.
TLK is a company that does embroidery and silk screening as well as having promotional items. They have stock items and custom wearables. TLK will help you design your artwork so that it reflexes your school or club. Their website is www.tlkmarketing.com check them out for wearables.

JUST FOR NETS
Need a net for your volleyball team? How about a new tennis net? Or archery? Well we have the right company for you. Just For Nets has nearly 20 years of experience in netting. They supply nets all over the world. The nets are of the highest quality and met the standards from Little League to high school. Give them a try, but be sure to mention that you are an NBCA member. Their website is www.justfornets.com.

JACKSON CANDY FUNDRAISING
When you open the website for Jackson Candy Fundraising, the smell of chocolate waifs through the air. It should!!! Jackson Candy sells all kinds of candy and that means chocolate, hurrah!!!! This is the place to come for a candy fundraiser. They have Nestles, Hershey, Rice Krispy Treats just to name a few. Check them out at www.candyfundraising.com.

GTM SPORTSWEAR
If your team needs sweats or jackets and you want them at a good price and still have your logo on them, check out GTM Sportswear. Their selection is great, their quality top notch, and their turnaround time terrific. Another area that made me smile in happiness was their customer service. Check them out at www.gtmsportswear.com.

DAKTRONICS
Daktronics has installed tens of thousands of scoreboards and display systems in more than 70 countries since our founding in 1968 and is recognized as a world leader in scoreboards, electronic displays and large screen video systems. We enjoy a strong reputation for delivering quality, reliable products, supported by top-notch service. They also have a great customer service area and are neat people to work with. Their website is www.daktronics.com. Check them out!!

JUMP USA
JUMPUSA.com is the place for all your sports training needs. Whatever your sport, we've got the tools to help you jump higher, run faster, and reach new levels of performance. Train with JUMPUSA.com and prepare to win! Check out Jump USA at www.jumpusa.com.

PRETTY GOOD POPCORN
Pretty Good Popcorn is very unique in the fact that they have a bonus plan where you can earn extra money or more popcorn to sell after you sell so much. Go to www.prettygoodpopcorn.com and read more about this. Pretty Good Popcorn will help you set up your fundraiser and send you the product There are no shipping charges and you pay for product after you do the fundraising. What a deal!! Besides that the popcorn is good!!!

WATCH IMPRINTS
Custom imprinted watches and clocks are great corporate gifts for your employees, great thank you gifts for customers, and a unique way to promote your business. Think of having a watch with your mascot on it and being able to sell these watches to other members of the booster club or team that you are sponsoring. The watches are of good quality and have nice bands. Visit Watchimprints at www.watchimprints.com.

PLAN - IT SCHOOLS
Plan•It School offers innovative fundraising products for non-profit groups and organizations. They can help you with your printing needs and help you do fundraising. They will help you through the whole fundraiser. Everything is customized for your school. The people at Plan•It School are very nice and willing to help in any way. Give them a look-see at www.plan-itschool.com.

DYNA CAL, LLC
Need an easy, cost-effective way of communicating with your club’s members, parents, and community? Look no further! DynaCal understands the importance of good communication, especially for booster clubs. The more the community knows about what you are doing, the more willing they are to support your activities and your school! That’s why we offer a dynamic, web-based calendaring and scheduling tool for organizations just like yours! Visit DynaCal at www.dynacal.com.


We are excited to have each of these tremendous company's onboard and look forward to the opportunity of helping you become involved in the tremendous products and services each provides.

We encourage you to visit each of them on BoosterWorld and check out the opportunities they provide to support your organizations.

 

WELCOME TO THE WORLD OF SCHOOL LOGO WATCHES
watchimprints.com is in the logo watch business and has been working exclusively with corporations. We are now making logo watches available to schools and organizations as a great fundraising opportunity. All Prices are wholesale.

Our products are high quality and long lasting. There are a number of styles available. The price of the watch shown is $19.95 with a resale price of $39.95. These watches can be sold as a graduation watch, with the year of graduation on the dial. They can also be sold to the general school population. For the watch shown, the profit is $20.00. For a population of 1000 students the profit potential is $20,000.

The watch tin shown is $2.95 with a resale price of $4.95, which includes imprinting.

Please visit our website www.watchimprints.com to see the different watch styles available.

Please call with any questions so we may discuss the options and possibilities.


 

Leonard Wasserman - Director of Sales
12 Virginia Road, Natick, MA 01760 USA
800-998-8480 • Tel: 508-647-5191 • Fax: 508-647-5114 watch.imprints@verizon.net
BUILDING A SUCCESSFUL BOOSTER CLUB


This month we cover topics #3 and #4

Behind every successfully funded athletic program, there is usually an active and thriving booster club helping to pave the way. Without a properly running support branch, athletic departments and alumni would be forced to constantly operate and support under a dark cloud of uncertainty, debt and cutbacks.

Booster clubs are an essential part of not only the fundraising process, but also the community process. The effectiveness and efficiency of an enthusiastic booster club can provide an excellent vehicle for community involvement and a perfect way to offset the rising costs afflicting athletic departments across the country.

However, having an effective booster club is much more than monthly meetings and money drives. It is about teamwork, responsibility, accountability and awareness.

Here are 15 of the most common mistakes (listed randomly) made by booster clubs across the nation. Each month we will provide expanded topic and tips for two (2) of the topics noted.

1

Senior parents running the booster club...
(Covered in January's Issue)

2
Isolating a club...
(Covered in January's Issue)
3
Conducting consecutive and/or multiple fundraisers...
Fundraising has become a necessary evil and for many booster clubs a means to insuring the continuation of the activity they support. A continual mistake made by many clubs is running one fundraiser after another or running multiple fundraisers at a time. This dramatically distracts from the need, the goal and the reason for fundraising. Picking the “right” fundraiser that meets the clubs needs and goals, then running a program no more than 3 weeks with a clear and defined reason for fundraising will increase the rewards and reduce volunteer burnout.

Tip: Doing many fundraisers does not mean raising more money. Doing a few fundraisers over the course of a year and doing them well produces better results. Keeping your program short (3 weeks max) will keep them motivated. Never do more than one fundraiser at a time. Keep the goal in front of everyone, space your fundraisers out so people have down time, this will keep them moving and from burning out as you move closer to your goal.

4
Lack of mission and vision statement...
A booster club without a mission or vision statement is kind of like a boat without a rudder. A common mistake for booster clubs is not taking the time to develop a mission statement. Identifying why the club exists and what its mission is, plays a very important role in helping to attract volunteer support both from the school and the community alike. It also helps provide a club with a road map of what it is trying to achieve.

Tip: Make sure your mission or vision statement includes the following features: (a) it identifies who you are, (b) it defines your group’s objectives, and (c) it gives volunteers and supporters a clear understanding of why you exist.

5
A lack of an Executive Booster Club...
6
Gaining tax exempt 501(c)3 status...
7
Accounting policies and procedures...
8
Keeping in contact with friends, alumni and business supporters...
9
Overstepping boundaries...
10
Understanding the booster clubs job...
11
Keeping the club compliant with state and federal guidelines...
12
Staying in-tune with district policies...
13
Establishing a working relationship with school administrators and coaches...
14
Lack of policies and procedures...
15
Outlining job descriptions and areas of responsibility...


VENDOR OF THE MONTH

Our Vendor of the Month is STAHMANN'S PECANS

Back In 1932, Deane Stahmann planted the first orchard of pecans in New Mexico. Mr. Stahmann had already made a name for himself by creating new strains of cotton and grass. However, when he planted the orchard of pecans, he realized several things: New Mexico was not as humid as Georgia, Texas or California, so some of the pests that were in these states where not in New Mexico, that also meant that he could use less pesticide on the orchard and do a lot of the controlling of pests by using natural resources such as lady bugs and lacy wing flies. Also because of the location of the orchard, water could be found easily. Irrigating the trees when it is necessary in their growing cycle is an easy task, and since there is no humidity, pests do not breed. For all of these facts, Stahmann’s is known world-wide as having the best pecans.

Pecans are naturally good for you. They are low in carbohydrates, low in sugars, have dietary fiber, and no cholesterol. In today’s dietary climate of low carbohydrate diets, they fit in perfectly. They can be used as a daily snack that is full of vitamins and minerals. Plus they are low in carbohydrates, cholesterol and sugar. When I asked Beverly Hart, General Manager, what her favorite type of pecan was she replied, “I really like the plain pecans in the tins. They are arranged in a flower pattern and I like both eating them and looking at them.”

But the best thing about these pecans is that they come in a variety of snacks in both white and milk chocolate, cinnamon spice, pecan crunch and pecan brittle, this means that there is something for everyone, including plain pecans hand arranged in tins. They also come in sugar-free flavors of dark and milk chocolate caramel clusters, pecan bark in three flavors, pecan crunch and pecan brittle. Ms. Hart stated that they had just come from a trade show where they had people asking them about the carbohydrates, sugars and cholesterol. “When I explained that we had sugar free toppings and clusters, they were even more interested in our pecans,” she said. “They wanted to make sure that these treats could be part of their low carb diets.”

Stahmann’s uses only the best chocolate. They use what is called European style chocolate by Barry Callebaut. This chocolate is made from beans that are raised on the African coast and it is considered one of the best chocolates in the world.

Some of the women who arrange the pecans in the tins have done it for over 20 years. This is part of the good things about Stahmann’s. They have generations of people working for them. Some of the father’s or grandfathers have worked with the Stahmann’s since before the orchard was planted in 1932. Give them a try. Check out their web site at www.stahmanns.com .

DO-IT YOURSELF FUNDRAISER OF THE MONTH


Mom-O-Grams: Make corsages for a special event such as the upcoming Valentine's Day or for
Mother's Day, Homecoming, St. Patrick's Day, etc. Take orders ahead of time and collect payment in advance. Be sure to collect full particulars regarding the recipient's name and delivery address. Have small note cards available for purchasers to complete to accompany the corsages. A few samples for display at your table or booth will help promote sales. Advance orders and collections will allow you to purchase only what you need to make the number of corsages ordered and reduce the need for advance funds. On the Saturday before Mother's Day (or the night before or morning of your chosen event) deliver the corsages with accompanying cards. For an extra charge, the corsage can be accompanied with a singing telegram.

Variation: Breakfast in Bed. Make up baskets of bagels with cream cheese, a banana or orange, mug with a coffee and tea bag inside, and a Danish or muffin. You could also include a magazine or a rose. Take orders in the weeks beforehand. Arrange for pickups that morning or charge more for delivery.


PRETTY GOOD POPCORN FUNDRAISING


Pretty Good Popcorn should BE your NEXT fundraiser. WHY? Pretty Good Popcorn is wholesome, delicious and everybody’s favorite snack. Pretty Good Popcorn is fun and easy to sell too! Make up to 60% profit. SO, if your group is tired of the same old sticky sweet fundraisers, then give us a call toll free 877-747-2676 today for a free sample and let’s talk $$$. Be sure to check out our website at www.prettygoodpopcorn.com .

DEAR BOOSTER .....

Dear Booster,
G'day
I'm looking at developing a "club" and I'm wondering how to go about it. The NBCA seems to be the only organization that we can find that supports clubs. Do we have to buy software from you to gain your support. Can you please outline how we can work with the association.
Regards,
George

Australia

Dear George,
G'day to you as well. We are glad to see that booster clubs have no boundaries with regards to geographic location. Your inquiry from Australia is the 5th country (USA, Canada, Mexico, Italy and Australia) to inquire about how the NBCA can help support your cause.

First, let me start by explaining that we do not sell software, instead we are a full-service association. As such we provide booster clubs who join the association with a portfolio of club building tools located in Command Central that include - database builder, email and newsletter programs, club notes, fundraising administrator and programs designed to help insure continued success, year after year all without the loss of data or knowledge. Every booster club that becomes a member of the association receives these tools free of charge.

With regards to assisting your club I suggest that you visit the BoosterWorld website (www.boosterclubs.org) and complete the online club questionnaire that will help our staff to best provide you with the proper steps to successfully starting and running a booster club. You can do this without becoming a member and will receive a very comprehensive report to get you started.

Send us your Dear Booster.... article and we will select one each month to share with the readers of Booster Trends. To submit your email send to: dearbooster@boosterclubs.org.

VENDOR SPOTLIGHT OF THE MONTH


Vendor Spotlight falls on Sweet C's Chocolate and Delights

When first talking with Carrie Brownfield about her special chocolate pizza, yes I said pizza, I was very curious how it was made, what the toppings were, how much they cost, and if they could be shipped. She sorta laughed and said that the Chocizza was 9” in diameter, had a layer of chocolate on the bottom, then fondant and then more chocolate and toppings. Her toppings ranged from cherries and nuts to smores. Everything she talked about sounded good and I was drooling by the time I got off the phone.

Carrie had been working outside the home and then she had children and realized that what she really wanted to do was stay at home, take care of the children herself, but have something that she could do at home to make money at the same time. She had made the Chocizza for friends and relatives and they were well received. After talking it over with her husband, she decided to start selling them from her home and that’s how it all started. Now she makes the Chocizza bases in the morning and has a couple of people come in to help her finish them if she has a large order, and then she mails them out.

This idea is so original that I decided I needed to order some for my family over the Christmas season. They were very well received, especially as a treat for after Christmas dinner. The idea of only taking a small piece because you ate too much dinner was a real boon. It gave your mouth a treat, but it didn’t add another 900 calories to your hips!!!

To see the website of this marvel, go to www.chocizza.com. You will be pleasantly surprised when you order and find out how good they really are. What a treat for Valentine’s Day or any holiday.

SEEKING NATIONWIDE HELPERS


We still have a few openings left for the following positions:

Club Coordinators - The NBCA is seeking individuals who are currently working with or involved with booster clubs. This is an ideal opportunity for anyone currently working with a club or team who would like to turn the time you are spending into an opportunity to receive prizes, awards, recognition and compensation. Club Coordinators do not have to do anything more than you are currently doing. If you would like to be considered for the position of Club Coordinator, please email your name, club affiliation, city and state. No telephone calls, please. Email us today @ marketing@boosterclubs.org

Area & Regional Coordinators - The NBCA is now seeking individuals who would like to assist local clubs, teams and businesses. This is an ideal opportunity for anyone currently working with a club or team, looking for an opportunity to work part-time, or looking to help make a difference in your community. Coordinators will receive high commissions for introducing the association’s services to businesses, schools and parent organizations. This is an outstanding opportunity for any person who understands the role that extra-curricular activities play in shaping our society. If you would like to be considered for this position, please email your resume and cover letter. Incomplete applications cannot be considered. No telephone calls, please. Email us today @ marketing@boosterclubs.org

CLUB SURVEY RESULTS
In last month's issue we asked the following question:
  What is the best fundraiser your group has conducted?
 The following responses were received:
67%
Responded that Raffles were the most successful ranging from 65% to 90% net.
21%
Responded that golf/auction tournaments were the easiest and best producing between 20% and 70% net.
 8%
Stated that selling clothing, blankets and throws produced 10% to 40% net.
4%
Responded that selling candy was the best fundraiser with 5% to 70% net.

To all of you that took the time to respond - thank you! Your responses help us to better understand how we can provide you support, guidance and assistance.

This month we would like to get your response to the following question:
   
WHAT POSITION (president, secretary, fundraising chair) IS THE MOST DEMANDING AND WHY?

Submit your answers now
We will report the results in next months Booster Trends e-newsletter.


FAST FACT

Fact of the month-
Successful clubs have found the key to building their nest egg of volunteers.
They have found that volunteers in general want to get involved but don't want to take on tasks that require a high level of commitment. Breaking up volunteers into small work pods with simple, achievable tasks that do not require an abundance of time or effort will insure they keep coming back to help. Time and time again!

Quote of the month-
"Great love and great achievements involve great risk".

Author Unknown

Check out BoosterWorld @ boosterclubs.com, net & org.
 

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Booster Trends is an online e newsletter provided by The National Booster Club Association. NBCA, BoosterWorld and Booster Trends are trademarks of The National Booster Club Association. All rights reserved. Copyright© 2004.

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info@boosterclubs.org

509-735-2878
Fax: 509-735-4917

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