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6
Ways to Motivate Your Fundraising Group
Motivate
your group with prizes, prizes and more prizes.
Here are a few ideas to help you motivate
your members and maximize your sales.
1. Intangible Prizes:
These ones have no cash value but are proven
motivators and provide great entertainment.
A few examples include:
a) allow the participants to throw
cream pies at the organizers' faces if the
goal is reached! (not sure if you'll like
this one but it usually gets the money raised)
b) have the principal sleep on the
roof of the school or the group leader(s)
sleep somewhere awkward if the goal is achieved.
Set an even bigger goal to extend the number
of days they must sleep there.
c) let the group have an activity of
their choice instead of the normal schedule
(for example: a free afternoon of sports activities
in the school yard instead of class)
2. Raffles:
For each achieved mini goal (ex. for every
10 units sold or $100 in sales reached) the
participant gets their name put in the raffle
for various merchandise. The more they sell,
the more times they can have their name put
in the raffle and the more chances they have
to win.
3. Top Seller Grand Prize:
Give a Grand Prize to your top seller. It
may be a computer, a bike, movie tickets,
cash or anything else that inspires your group
members. Don't get carried away and offer
something your group can't afford.
4. Top Class or Team Prizes:
This is a great way to motivate the kids and
get them working as a team- perfect synergy!
If you're a small group, you can create teams
by putting your members in groups of twos,
threes or fours. If you're a school you can
do it by class and if you're a league simply
do it by team. You can offer the best selling
group a free pizza party, a field trip outing
to the place of their choice…ask them what
they'd like.
5. Individual Completion Prizes:
Individual completion prizes are very good
because they are risk-free for your organization.
Once your member raises a certain amount THEN
they receive their incentive gift.For example:
Receive $10 cash for every $100 of product
sold. Other completion prizes may be a gift
certificate to a music, video, book, or sports
store.
6. Early Bird Prizes:
You can offer early bird prizes to the first,
second and third person who reaches a specific
objective by a certain deadline. For example:
if you launch the fundraiser on Monday, you
can say the first three people that generate
$100 in sales or more by Friday will receive
a $15 gift certificate.
Also Remember:
Solicit
Sponsors for Prizes
You can get many prizes for free by simply
soliciting the local restaurants, sports,
book and music stores, as well as other local
retailers. Tell them what it's for and offer
to mention their name in the parent letter
and at the campaign launch.
Get the Right Prizes
What could be worse than no incentive prizes?
Investing in incentive prizes which simply
don't motivate your members! Make sure the
prizes you get are relevant to your member's
age group and interests. Ask them what they'd
like to receive as incentives given a certain
budget.
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